Her humility and commitment to elevate our industry really inspires me. Here are some other similar lists. Feeling confident about your future in Network Marketing? Have you read some or all of these books? If I missed any great books to include here, please mention in the comment section. If you want some more info on Network Marketing, check this page. This site uses cookies to enhance your experience. By continuing to browse the site, you are agreeing to our use of cookies.
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Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page. If you are just starting Network Marketing, these books will save your time, money and emotion. If you are just about to give up your MLM business, these books will give your business a new start. If you are an avid learner, educator and researcher of MLM, then these books will add upto your existing knowledge and bookshelf. If you had given up Network Marketing earlier, these books will help you to find your spark back and a legitimate company to restart your Network Marketing adventure with.
The Business of 21st Century by Robert. Business School by Robert. Questions are The Answers by Allan Pease: This small book by Allan Sir teaches you one of the most important lessons for Network Marketing success- ask more question and listen to your prospects genuinely.
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Accept settings Hide notification only. Select your currency. INR Indian rupee. Online advertising , also known as online marketing , Internet advertising , digital advertising or web advertising , is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Kenes J. General Theory of Employment, Interest and Money 2. Brooman Macro Economics 3. Seth, M.. Monetary Theory 4. Vaish, M. Monetary Theory 5. Singh, S. Agarwal, B. Chakrawarti, K. Advanced Accounts 4. Shukla, M. Financial Analysis and Business Forecasting 5. Bennis, W. Organisation Development 2. Breech Islwar Oragnaistion-the frame-Work of Management 3. Dayal, Keith Organisational Development 4.
Sharma, R. Organisational Theory and Behavior 5. Prasad, L. Gupta, S. Business Statistics 2. Levin, R. Statistics for Management 3. Feud, J. Modern Elementary Statistics 4. Elhance, D. Fundamentals of Statistics 5. Gupta, C. Unit II Integrated Communication Mix IMC -meaning, importance; Communication meaning, importance, process, communication mix-components, role in marketing, Branding- meaning, importance in advertising.
Unit IV Advertising Copy-meaning components types of advertising copy, importance of creativity in advertising; Media planning- importance, strategies, media mix. Unit V Advertising research — importance, testing advertising effectiveness market testing for ads; International Advertising- importance, international Vs local advertising. Suggested Books 1. Advertising and Promotion George E. Unit V Reserve Bank of India; Objectives; Organization; functions and working; monetary policy credit control measures and their effectiveness.
Basu A. Mukherjee and Co. Sayers R. Panandikar, S. Reserve Bank of India : Functions and Working 5. Tennan M. Managing Human Resource-Arun Monappa 3.
Subba Rao 4. Personnel Management-C. Distribution : Concept, importance, different types of distribution channels etc. Unit IV Price: Meaning, objective, factors influencing pricing, methods of pricing.
Marketing Mgt. Marketing by Etzet, Walker, Stanton 3. Maheshwari, S. Monga J. Advanced Accounts, S. Moore C. Unit IV Capital Management-Borrowing powers, mortgages and charges, debentures, Company Meetings-kinds quorum, voting resolutions, minutes. Grower L. Ramaiya A. Guide to the Companies Act. Kuchal, M. Kapoor, N. Unit III Individual determinates: Perceptual process, consumer learning process, consumer attitude formation, attitude measurement, meaning and nature of personality, self concept.
Unit V Industrial Buying Behaviour : Participants, characteristics of industrial markets, factors influencing industrial markets, stages of industrial buying process, Customer and marketing of services. Consumer Behaviour in Indian Perspective Suja. Nair 2. Unit II Capital Structure Planning : capitalization Concept, basis of capitalization, consequences and remedies of over and under capitalization.
Determinants of Capital structure, Capital structure theories. Unit IV Management of Working Capital : Concepts of working Capital, Approaches to the financing of current Assets determining capital with numerical problems Management of different components of working capital.
Dividend policy-determinants of dividend policy. Financial Management S. Maheshwari 2. Prodcution Operation management B. Goel 2. Sales Management -Cundiff, Still, Govoni 2. Sales Management -S. Unit V Presentation- Diagrams; graphs; chars. Reference Books: 1. Research Methodology C. Operation Research V. Fundamental Economic Tools-Opportunity cost concept, Intermental concept, Principle of time perspective, Discounting principle and Equimarginal principle.
Various elasticities of demand, using elasticities in managerial decisions, revenue concepts, relevance of demand forecasting and methods of demand forecasting. Economics and diseconomies of scale, Cost control and Cost reduction, Indifferent curves. Elementary idea of Inflation. Dwivedi : Managerial Economics 4. Huge : Managerial Economics 5.
Trivedi : Managerial Economics 7. Unit II Entrepreneurial Development Entrepreneurial Development, Significance and role of environment infrastructural network, environmental analysis, E. Identification of projects, project design and network analysis, project appraisal plant layout. Unit V Small industry setup Types of organization-sole proprietorship, partnership, joint stock company, co-operative organization, their merits, limitations, suitability.
Organisational locations, steps in starting a small industry, incentives and subsidies available, export possibilities.
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